New Way finding project

New pedestrian signs have been installed throughout Lowestoft linking together key attractions and encouraging visitors to explore the town.

Officially unveiled on Monday 26 February, the new ‘wayfinding’ signage will guide visitors from Kensington Gardens in the south through to Sparrows Nest Gardens in the north. The signs will improve navigation around the town and highlight places of interest, interesting side streets and ‘hidden gems’. Signs also give walking times between key attractions.

Jointly funded by Waveney District Council and Lowestoft Vision, the signs are located in key positions around the town and will encourage visitors to explore the award-winning South Beach, Kirkley Village, Royal Plain, Station Square, the town centre, the historic High Street and Ness Point.

Cllr Michael Ladd, Waveney District Council’s cabinet member for Tourism and Economic Development said: “These attractive new signs will help visitors navigate the town, allowing them to discover interesting destinations such as the beach, the historic Scores and a variety of public spaces. The town has much to explore and by raising the profile of these ‘hidden’ areas, visitors will be more likely to enjoy longer stays and more frequent return visits.

“The wayfinding scheme is part of a wider vision to attract new visitors to Lowestoft and boost the local economy and sits alongside a number of other regeneration projects for the South Beach and seafront area.”

Danny Steel, Chairman of Lowestoft Vision said: “We are delighted to have been involved with this joint project with Waveney District Council. The new signage will be a great benefit to residents and visitors to Lowestoft. The project was the direct result of requests from town centre businesses to improve the information offered to the public. We have already had very positive comments from businesses."

Improved wayfinding was identified as a priority in the Lowestoft Coastal Community Team’s Seafront Strategy, after a 2015 visitor survey highlighted a need for better pedestrian signage and increased availability of displays and maps. The signs, which are one of the first projects to be delivered from the Seafront Strategy, compliment Lowestoft Vision’s existing banners in the town centre.

The new eye-catching signs, which cover an area of approximately 4 miles, carry the Discover Lowestoft branding with blue signs denoting seafront areas, pink showcasing the town centre and orange signage in the historic High Street. The signs were created by Suffolk-based Mödel Signage.

To celebrate the official launch of the wayfinding scheme, the Council and Lowestoft Vision will be running a competition to encourage residents and visitors to explore the town. Leaflets will be available from Lowestoft Library or can be downloaded from Find your way page on this website.