Place branding that gets beneath the skin

Chris Wade, Director of the People and Places Partnership has created a blog post explaining how Lowestoft offers a great opportunity for a clear brand to reflect the existing qualities and current progress across different areas of the town.

The blog explains the three elements of place branding:

1. Communicating the story
2. Constructing an improved place
3. Cooperating for the common good

Danny Steel, Chair of Lowestoft Vision Business Improvement District and member of the Lowestoft Place board commented: “This is an excellent blog that outlines how People and Places Partnership have approached Lowestoft’s unique story. It is great to see a positive light being shone on Lowestoft highlighting the exciting ambitions for our town.”

To read the blog click here: https://people-places.net/branding-beneath-the-skin-of-a-place/